Founder & CEO
Amy Dyas
Amy Dyas is a professionally trained makeup artist & skincare expert who has been committed to clean beauty for almost twenty years now. When she first started training to be a makeup artist she was determined to stay true to her beliefs & passion about clean beauty & only committed to training once she had found a school that was willing to support her in building a clean makeup kit & working alongside her with those products.
She had a lot of amazing opportunities early on in her career that allowed her to develop her skills. Amy started off her career at Sephora whilst living in Canada, before then moving onto MAC where she worked until moving home to England. One of Amy's first freelance jobs was to appear on national Canadian breakfast television as a guest makeup artist & it wasn't long before she was invited back!
Things took a big detour when Amy & her family returned from their time in Canada & returned to the UK to live. Amy & her husband hadn't lived in England for almost 20 years as her husbands job took them to many different countries & coming home was a delightful opportunity to put down roots with their children. They now live in Shrewsbury, a market town near Wales, which is where the Just BeYOUtiful studio is situated.
Amy came hungry for more learning & to continue her desire to pursue working in the fashion & beauty industry. After more training, she found herself getting some of her dream jobs, including working at London Fashion Week where she regularly works each season. Amy has had her work published in numerous magazines & in her freelance work love to work on editorial shoots.
Amy has found in her makeup journey that a lot of her clients are asking for support with their skincare routines & as well as their makeup. She's discovered more & more how many women feel like they never had the opportunity to learn what makeup is right for them. Teenagers today have the beauty of Youtube & Tiktok ideos to give them endless tutorials about makeup trends & looks but it wasn't that long ago that social media didn't exist & these learning avenues weren't available to women. So.......Just BeYOUtiful was born!
Amy has a passion for sharing how clean & non toxic beauty can change your health & lifestyle but she is as equally passionate about supporting women feel their best & learn about themselves & what they want to get out of beauty.
Just BeYOUtiful is founded on the deep belief that we are all beautiful & every one of us has our own personal style of beauty. Just BeYOUtiful wants to build a community where everyone feels seen & appreciated & where individual needs & concerns are taken seriously & understood.
Today, join us & just beYOUtiful!