About Us

Founder & CEO, Amy Dyas has been passionate about clean beauty for almost twenty years.  When she was first married she and her husband lived in Germany and in the small town that they lived in Amy came across a small natural skincare shop that introduced her to clean beauty for the first time.  The shop stocked many brands that Amy had never heard of but in a short space of time the owner of the shop explained the benefits to the clean beauty industry and how it could help Amy's skin.  The owner was able to tell Amy things about her own skin that she wasn't even aware of and so began a desire to learn how to take care of her skin and body in a way that promoted wellness and good health.  Transitioning to a natural skincare regime took some time but Amy remained dedicated to learning more about the available brands and their benefits.   

Since then Amy has delved further into the beauty industry by becoming a fashion and beauty makeup artist.  She works at fashion shows and on magazine shoots and despite the fact that the beauty industry is saturated with toxic products, Amy has stayed true to her clean roots.  When first training, Amy chose to create her own clean kit from scratch rather than use the makeup kit offered by the school she was training at.  Over the years clean beauty has become more and more expertly made and today the clean beauty brands out there stand up against the most famous of beauty brands.

Amy decided to set up Just BeYOUtiful because the longer she worked in the makeup industry the more she was finding clients coming to her for help with their skincare needs as well as their makeup needs.  Many women Amy works with share that no one ever showed them how to do their makeup and that they have just been muddling along over the years but nevertheless they are keen to know what makeup is right for them and what skincare can best be supporting their needs.

Just BeYOUtiful is a place for women to come where they can be reminded that they really are beyoutiful!  Our services revolve around tailoring every experience to your specific needs so that you feel the centre of your makeup and skincare experience.  We see you and we want you to feel seen!  In addition to the services we offer, we also have an inhouse studio shop as well as an online shop so that you can be discovering some of the best clean beauty brands in the world.

We're so excited you have found us and we are looking forward to assisting you going forwards.

The Just BeYOUtiful Team xxx   

                                                   

Why not book a free phone consult to discuss how we can help YOU?

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  • YOU are beYOUtiful

    We believe that all skin colours, all ages, all hair types, all face shapes and every body size is beyoutiful & you deserve to find a place where YOU know YOU matter as much as everyone else

  • YOU are welcome

    We are always welcome here! Ask questions, message us & say hi, tell us your skin story, share what works & doesn't work for you. Just BeYOUtiful is all about YOU!

  • YOU are important

    Whatever brought you to us, we are interested! Your skin concerns matter and your beauty needs aren't anything to be ashamed of. YOU are special & we are here to help
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Partnership

Just BeYOUtiful is excited to have a partnership with Julie Richards Portraits. Just BeYOUtiful and Julie Richards have their individual working spaces co-located which works seemlessly for working together.

Julie specialises in boudoir photography but also offers family portraits, headshots, brand work and more. Just BeYOUtiful and Julie first started working together last year and their friendship and working relationship has blossomed since then. When you book a boudoir photoshoot with Julie, then Amy will be your makeup artist & hairstylist on the day! The pair also collaborate on creative shoots together to produce some remarkable work. See the images below for what they have created so far!